Brand Engagement & Creative Strategy Executive with corporate leadership expertise and urban savvy – championing the “art & science of Customer Experience” to help leaders create stronger relationships with guests/fans/customers. Digital native and former big agency Creative Director with proven success building world-class teams that drive growth in awareness, affinity, and profitability.

Big agency trained Creative Director, grounded in customer engagement and loyalty via two of the world’s top entertainment companies.

We are witnessing the greatest economic transformation since the Industrial Revolution (add a substantial societal impact thanks to COVID-19). Imagine your grandmother walking into an Amazon Go store. When was the last time you ordered directly from an electronics brand’s website? Lego makes more revenue in media than Lego. Business plans, press releases, and websites produced in seconds with GPT — Amazon, Bumble, Uber, Tik Tok, Autopilot, Siri, etc. With the current pace of automation and AI, we’ve never been closer to Skynet. Thus, never before has the brand value prop, purpose/narrative, continuity, and authenticity been this important. IMHO, meeting today’s unprecedented expectations of customer experience requires insight from the intersection of brand vision and voice, design, technology, legitimate business dynamics, and most of all…customers.

Over the last two decades, I’ve delivered substantial growth leading enterprise-wide marketing and audience engagement efforts for iconic companies including the XFL, 3ICE, The Madison Square Garden Co. (NY Knicks, Rangers, Rockettes, The Garden, Radio City, LA Forum, etc.) and Caesars Entertainment – the world’s largest destination entertainment company and leader in loyalty marketing. Today, I advise brands, executives, and celebrities on modern strategies for effective positioning, communication, content, engagement, and customer experience.