April 20th, 2009 | by Lon S. Cohen
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Lon S. Cohen is a writer and Director of Communications at @ALSofGNY. He is @obilon on Twitter (Twitter reviews).

There are plenty of strategies for approaching Twitter. It’s getting more complex each day, but in the end it can be boiled down to a few simple approaches.

From Twittering on behalf of yourself to Twittering for a company, playing the part of a classic character to being a robot, here are seven ways users approach Twitter.

Introduce yourself and tell us about your Twitter approach in the comments.

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http://webdesignledger.com/inspiration/business-cards-produced-using-unusual-materials

As many of you know, I also run Card Observer, which is a site that showcases beautiful business cards. A few weeks ago, I showed you some of the best Letterpress cards that have been featured on the site, but lately I have been noticing more and more cards being submitted that are being produced using uncommon materials, such as plastic, wood, metal, and even some cloth.

Here are some of my favorites. If you want to see more details about the cards, just click on the images.

Jeff Johnson

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In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!

Last class, I made good on my promise to describe how to properly frame a design problem. And while all of you said that what I was describing wasn’t “new” in any sense of the word, there was some good dialogue about what does and doesn’t fall into the realm of a designer’s control when you’re working through a project.

One of the last things I touched upon in our discussion and drew on the board was a rudimentary version of the following chart:

How can a bid-managed Pay-Per-Click advertising campaign improve website sales and lower your cost-per-acquisition? Learn from Neutralize (*\*) the UK’s most experienced search engine marketing agency in this introductory presentation.

Pulled from Wikipedia: http://en.wikipedia.org/wiki/Web_analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web site usage.[1]

There are two categories of web analytics; off-site and on-site web analytics.

Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics measure a visitor’s journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign’s audience response.

Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.

• Google Analytics

  Google Analytics makes it easy to improve your results online. Write better ads, strengthen your marketing initiatives, and create higher-converting …
  www.google.com/analytics/ – 15k – Cached – Similar pages -

• Yahoo! Web Analytics

  Yahoo! Web Analytics is an enterprise site analysis tool that lets you see real-time user behavior on your website with powerful and flexible tools and …
  web.analytics.yahoo.com/ – 14k – Cached – Similar pages -

• Web Analytics | Online Business Optimization by Omniture

  Web Analytics and Online Business Optimization Platform by Omniture. Web Analytics, Online Business Optimization, Search Management, and More.

  Show stock quote for OMTR

  www.omniture.com/ – 44k – Cached – Similar pages –

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