April 20th, 2009 | by Lon S. Cohen
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Lon S. Cohen is a writer and Director of Communications at @ALSofGNY. He is @obilon on Twitter (Twitter reviews).

There are plenty of strategies for approaching Twitter. It’s getting more complex each day, but in the end it can be boiled down to a few simple approaches.

From Twittering on behalf of yourself to Twittering for a company, playing the part of a classic character to being a robot, here are seven ways users approach Twitter.

Introduce yourself and tell us about your Twitter approach in the comments.

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http://searchenginewatch.com/3633223

There’s a lot of buzz right now about Twitter, which has emerged as one of the most popular social media tools. This three-part article is for those who are just getting started with Twitter or who simply want to know what it is and how it works. I’ll cover everything you need to know about setting up and using a Twitter account, and share some tools and resources to help you leverage Twitter to market yourself or your company.

Digital Marketing Guide: The Social Web
-by Abbey Klaassen and Beth Snyder Bulik

http://adage.com/digital/article?article_id=135590

Isn’t the entire web social these days?

To an extent, yes. If 2008 was the year everyone — and their grandmas — joined a social network, then 2009 is the year those networks’ social graphs spread their tentacles beyond their borders to other sites across the web. Already it’s common for many sites, including major news sources and entertainment properties, to have commenting and sharing features. So we admit the social web is a pervasive concept. But there are several interesting newer developments at Twitter and Facebook, as well as in the widget space and the app world.

- Harry Joiner/Marketing Headhunter.com

AUSTIN, TX – For two years, I have been hearing about what a genius Tony Hsieh is. Like, non stop. And that’s really saying something, because I spend 20-30 hours per week on the phone with America’s most powerful ecommerce executives. My clients and candidates are Mr. Hsieh’s peers: VP’s of ecommerce for America’s best loved retail brands. And without exception, they all look up to him.

Now I understand why. At Zappos.com, Tony Hsieh has fostered a culture where extraordinary customer service is the norm. I realize that sounds cliche. But last week, Mr. Hsieh provided the opening remarks at SXSW, the famous interactive, film, and music conference that takes place every spring in Austin, Texas.

Watch this short video. Honestly, when it comes to leadership and the development of corporate culture, I thought I had seen (or read) pretty much everything. I was dreadfully wrong. Every word of this video is a golden nugget. See if you don’t agree.

Jeff Johnson

Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More…

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In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!

For everyone always asking, “What’s Twitter? What’s the point?” Send them here!

Twitter Professors: 18 People to Follow for a Real Time Education

http://twitterfeed.com/