Latest Interactive Reports – Get to readin’
Want to know not just what companies are doing on the social web but how well they’re doing it?
We have brought you just the tool to measure and monitor brand engagement: for the first time ever, ENGAGEMENTdb ranks the world’s most valuable brands based on how they leverage social media to interact with customers.
Razorfish’s “digital outlook report 2009″ – http://www.razorfish.com/img/content/2009DOR.pdf
The following report contains statements that are forwardlooking, including expectations and predictions regarding future industry trends and developments. Actual results may differ materially from our expectations or projections. This report also contains opinions, estimates, and forwardlooking statements by industry leaders. Such statements are the personal opinions of the individuals quoted and should not be attributed to any other entity or individual. Readers are cautioned not to place undue reliance upon forward-looking statements, which speak only as to the date of this document. Except as required by law, neither Razorfish, LLC nor any of its affiliated entities undertake any obligation to update any forwardlooking or other statements in this document, whether as a result of new information, future events or otherwise.
© Razorfish, LLC. All rights reserved.
Razorfish’s “Fluent – The Social Influence Marketing Report” – http://fluent.razorfish.com/publication/?m=6540&l=1
I’m excited to announce the launch of Fluent, the Social Influence Marketing report from Razorfish. This is the first report of its kind which understands who and what influences consumers at different points in the marketing funnel.
The insights in this report are built on three pillars – a survey with 1,000 North American consumers, six months worth of real conversational data to frame the introduction of a new social index and the experiences of Razorfish Social Media Leads across the world who advise marketers in industry leading companies everyday.
The survey and conversational driven research also busts three myths about Social Influence Marketing.
1. That companies have figured out how to build their brands in social media. They haven’t. For example, six out of 10 consumers don’t bother to seek out opinions of brands via social media.
2. That television is dead. It isn’t. Consumers view TV ads as more trustworthy than ads on social networks. Marketers need to do more in the social realm, but they need to do it in a way that builds trust first. Brands don’t have the trust today.
3. That you cannot measure in the social web. Not only do campaign specific metrics matter and can be measured but we believe a SIM Score for the social web is extremely important. Think of it as the blood pressure for the brand in the social web. In the report, we introduce this index and show the SIM Scores of 5-6 brands in 4 industries. We also compare the online numbers to offline share of voice data to demonstrate how those two worlds are blurring.
Read Fluent, the Social Influence Marketing report and come back to the blog to share your thoughts, comments and criticisms. Over the next few weeks, I’ll be delving into the insights more deeply over here. And if you like the report, please tell others about it!
An effective web design is one in which your users are able to find information quickly and in a logical fashion.
